Greater Manchester Centre for Voluntary Organisation

Greater Manchester residents encouraged to go 'fizz free' in February

In support of the new ‘Fizz Free February’ national campaign which began on Friday 1st February, both the Mayor and the Greater Manchester Health and Social Care Partnership’s Deputy Director for Population Health Jane Pilkington have pledged to cut out sugary fizzy drinks for 28 days – and are urging residents and colleagues to do the same.

Damage from sugary fizzy drinks can particularly affect children. Recent Public Health England figures show that sugar now makes up 13.5% of the diet of 4-10 year olds and 14.1% of teenagers. In Greater Manchester almost a quarter of pupils in the area start school overweight, with the figure rising to a third when leaving primary school and around two thirds in adulthood.

Locally the amount of sugar in children’s diets is also having a major impact on dental health with 1 in 3 five year olds in the area experiencing tooth decay – well above the England national average of 25%. In some local areas this number is more than 50%. Excess sugar consumption also leads to obesity, conditions like diabetes and can have negative effects on bones and teeth. 

People can sign up and support the campaign through the Fizz Free February website or via social media via the hash tag #gofizzfree

The Partnership is also supporting Public Health England’s Change4Life ‘make a swap when you next shop’ campaign which encourages parents to avoid high sugar products when buying food and drink products for their children.